Nearly 70% of Africa’s 1.3 billion people are under 30. Young consumers have strong demand for tech products; smartphones are essential, but one-off payment is often out of reach. Installment significantly lowers the barrier and unlocks huge latent demand. Installment has become a core way to purchase devices.

Many countries have relaxed consumer finance rules; tariff cuts and other policies have lowered consumption barriers and driven cost optimization, supporting compliant growth of installment business. Open policies on installment purchase, lease, and microloans have further boosted mobile device installment.

Our core cost advantages are reflected in labor, tax, procurement, and management costs.